Last updated: June 5, 2026
Sanook Fit (“Sanook Fit”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit sanookfit.com, use our fitness content and subscription services, purchase our products, or interact with the Sanook Fit community (collectively, the “Services”).
This Policy is designed to comply with applicable data protection laws, including Thailand’s Personal Data Protection Act (PDPA), the European Union and United Kingdom General Data Protection Regulation (GDPR/UK GDPR), and United States state privacy laws such as the California Consumer Privacy Act as amended by the CPRA (CCPA/CPRA). Region-specific rights are described in Section 11.
By using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.
1. Who We Are (Data Controller)
Sanook Fit is a fitness brand offering no-equipment bodyweight workouts, training programs, subscriptions, and related products. We are based in Sri Racha, Chonburi 20110, Thailand, and we act as the data controller (and, under the PDPA, the data controller/”Personal Data Controller”) responsible for your personal information. For any privacy-related questions or to exercise your rights, you can reach us at info@sanookfit.com or +66 093 478 4383.
2. Information We Collect
We collect information in the following ways:
- Information you provide directly: such as your name, email address, phone number, and any message you send when you contact us, sign up for an account, subscribe to our newsletter, join our community, or place an order.
- Transaction information: details related to purchases or subscriptions, such as the products or plans you buy and your billing and shipping information. Payment card details are processed by our payment providers and are not stored on our servers.
- Information collected automatically: such as your IP address, browser type, device information, pages visited, and usage data, collected through cookies and similar technologies.
- Information from third parties: such as data from social media platforms (Facebook, YouTube, TikTok, Instagram) when you interact with our content or accounts.
We do not intentionally collect special categories of sensitive personal data. If you choose to share health or fitness-related information with us, you do so voluntarily and consent to our use of it for the purpose for which you provided it.
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain the Services, including workouts, subscriptions, and orders;
- Process transactions and send related confirmations and updates;
- Respond to your inquiries and provide customer support;
- Send you newsletters, promotions, and updates where you have opted in;
- Personalize and improve your experience and our content;
- Analyze usage trends to enhance and develop the Services;
- Detect, prevent, and address fraud, security issues, and technical problems;
- Comply with legal obligations and enforce our terms.
4. Legal Bases for Processing (EEA, UK & Thailand)
Where the GDPR, UK GDPR, or Thailand’s PDPA applies, we rely on one or more of the following legal bases to process your personal data:
- Performance of a contract: to provide the Services, process your subscriptions and orders, and deliver customer support.
- Consent: for marketing communications, certain cookies, and any optional information you provide. You may withdraw consent at any time.
- Legitimate interests: to operate, secure, and improve our Services, prevent fraud, and understand how our Services are used, provided these interests are not overridden by your rights.
- Legal obligation: to comply with applicable laws, tax and accounting requirements, and lawful requests from authorities.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the website, remember your preferences, analyze traffic, and improve our Services. Where required by law, we ask for your consent before placing non-essential cookies. You can control or disable cookies through your browser settings or our cookie banner, although some features of the Services may not function properly without them. For more detail, please see our Cookie Policy.
6. How We Share Your Information
We do not sell your personal information for money, and we do not “sell” or “share” it for cross-context behavioral advertising as those terms are defined under the CCPA/CPRA. We may share information with:
- Service providers / processors who perform services on our behalf, such as payment processing, hosting, email delivery, analytics, and order fulfillment, under contracts that require them to protect your data;
- Professional advisers such as lawyers and accountants where necessary;
- Authorities or other parties where required by law, to protect our rights, or in connection with a business transfer such as a merger or acquisition.
7. International Data Transfers
We are based in Thailand and may process and store your information there and in other countries where our service providers operate. These countries may have data protection laws that differ from those in your country. When we transfer personal data internationally from the EEA, the UK, or Thailand, we use appropriate safeguards, such as Standard Contractual Clauses or transfers to countries recognized as providing an adequate level of protection, and we take steps to ensure your information remains protected in accordance with this Policy and applicable law.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy, including to meet legal, accounting, or reporting requirements. When information is no longer needed, we securely delete or anonymize it.
9. Data Security
We implement reasonable technical and organizational measures designed to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Children’s Privacy
Our Services are not directed to children. We do not knowingly collect personal information from children under the age of 16 (or the minimum age required in your jurisdiction) without verifiable parental or guardian consent where such consent is required. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
11. Your Regional Privacy Rights
Depending on where you live, you may have specific rights regarding your personal information. To exercise any of these rights, contact us at info@sanookfit.com. We will respond within the timeframe required by applicable law and will not discriminate against you for exercising your rights.
11.1 Thailand (PDPA)
If you are in Thailand, you have the right to access and obtain a copy of your data, to request correction, to request erasure or destruction, to object to or restrict processing, to data portability, and to withdraw consent. You also have the right to lodge a complaint with the Personal Data Protection Committee (PDPC).
11.2 European Economic Area & United Kingdom (GDPR / UK GDPR)
If you are in the EEA or the UK, you have the right to access, rectify, or erase your personal data, to restrict or object to processing, to data portability, and to withdraw consent at any time. You also have the right to lodge a complaint with your local supervisory authority (for the UK, the Information Commissioner’s Office).
11.3 United States & California (CCPA / CPRA)
If you are a California resident (or a resident of another US state with similar laws), you have the right to know what personal information we collect and how we use and disclose it, the right to request access to and deletion of your personal information, the right to correct inaccurate information, and the right to opt out of any “sale” or “sharing” of personal information. As noted above, we do not sell or share your personal information. You may designate an authorized agent to make requests on your behalf, and we will not discriminate against you for exercising these rights.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Policy periodically.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, or wish to exercise your privacy rights, please contact us:
Sanook Fit
Email: info@sanookfit.com
Phone: +66 093 478 4383
Address: Sri Racha, Chonburi 20110, Thailand
